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The 3 Ws of CTV: When? Why? Where?
CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet. Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing...
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What are we really watching?
As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today,...
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OTT, CTV, VOD, SVOD: WTF – What Does It All Mean?
The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of...
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Do Streaming Services Know How to Reach the Masses?
This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming...
View ArticleDaylight Savings Time Is About to Rock Your Law Firm’s World!
Daylight Savings Time is approaching. Most of us embrace the extra hour of sleep we’re about to get in November and dread the hour lost each spring. On the surface, the effects seem like a minor...
View ArticleRain? Sleet? Snow?
Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes....
View ArticleA Look Back on 2016 Political Advertising
No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we...
View ArticleDecember spending: Keep it or kill it?
Rumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are,...
View ArticleIs 2017 Really a 53 Week Year?
So you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month...
View Article104 Days until (Broadcast) 2017! cj’s Annual Placement Process
It’s September. Many people are thinking about their holiday plans for 2016. Meanwhile, your media team can tell you that Thanksgiving 2017 is on November 23 and Christmas 2017 is the last Monday in...
View ArticleOut with the Old, In with the New
You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale. Was Margaret shot or not? Did Bill make it to the airport in time to catch...
View ArticleAnother Blackout? Come on guys, get it together.
DISH is at it again. We talked about their fee dispute with Sinclair last year. The largest blackout in U.S. history ensued, affecting 79 markets. The Federal Communications Commission got involved,...
View ArticlePay Per Inquiry: Where do we stand?
Last June, we launched a push toward creating pay per inquiry opportunities with, primarily, print avenues. Over the past year, your cj Media team has researched and pitched various publications in...
View ArticleAffiliate Changes
From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active...
View ArticleRain? Sleet? Snow?
Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes....
View ArticleA Look Back on 2016 Political Advertising
No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we...
View ArticleDecember spending: Keep it or kill it?
Rumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are,...
View ArticleIs 2017 Really a 53 Week Year?
So you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month...
View Article104 Days until (Broadcast) 2017! cj’s Annual Placement Process
It’s September. Many people are thinking about their holiday plans for 2016. Meanwhile, your media team can tell you that Thanksgiving 2017 is on November 23 and Christmas 2017 is the last Monday in...
View ArticleOut with the Old, In with the New
You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale. Was Margaret shot or not? Did Bill make it to the airport in time to catch...
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