Core Media Beliefs
cj Advertising is different in many ways from traditional advertising agencies. Let’s talk about the Media Department. cj has been placing media for no one but Personal Injury firms for more than 18...
View ArticleMedia Placement – Core Belief #1
#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings. If we negotiated “blindly” and/or based on tracking...
View ArticleYellow Pages: Are You Using All the Data to Your Advantage?
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call...
View ArticleMedia Placement – Core Belief #2
#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product. Our years of experience in PI DR Media give us the instinct to...
View ArticleMedia Placement – Core Belief #3
#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs. They want to watch “People’s Court” regardless of which station airs it. Most viewers are only aware of...
View ArticleSpending Enough in Daytime TV. What’s Next?
Are you spending enough in daytime TV and want to know the next steps to continue BUILDING YOUR BRAND? cj Media has some options for you! Discretionary budgets are dollars used in different strategies...
View ArticleDigital Stations — What Are They, and Why Should You Care?
This blog post was written by Senior Media Buyers Jenny Druckenmiller and Darron McKnight. What are Digital Stations? When the media team refers to digital stations, we are talking about digital...
View ArticleMedia Placement – Core Belief #4
#4. TENS & THIRTIES. Place your :10’s to run with (same day/same program) at least 1x :30 because the :10’s need the support of the full :30 message. Tens are a key way to add frequency at an...
View ArticleThe Camel Client…
This blog post was written by Caitlin Zarrella, Media Data Manager at cj Advertising. The Camel Client — TCC. The question isn’t “what is it?” The question is “who is it?” No, it’s not Arnie dressed up...
View ArticleNielsen 1Q Cross Platform Report
This post was written by Caitlin Zarella, Media Data Manager at cj Advertising. We all know Nielsen provides the media team with key information to make the most out of our media buys. But did you know...
View ArticleProcesses, Processes, Processes
This blog post was written by Angel Putman, Director of Media Services Blah, Blah Blah…not really. The cj Media team has over 160 written processes that they follow. The purpose of these processes is...
View ArticleNegotiate to Win-Win
On October 24, cj Media invited Belmont’s Dr. Susan Williams back to cj to lead our 3rd in-house Negotiation Seminar. Nineteen participants from 5 departments around MLG and cj attended this seminar...
View ArticleSSDI Paid Leads
We all know the world of SSDI is changing every day. With the trend of purchasing leads becoming increasingly popular, we decided to take a look at the raw data. Here are the cold, hard, facts: *Case...
View ArticleWelcome Back (to Media) Ringger
Well, actually, she is now Laura Hudson, not “Ringger.” She will always be Ringger to us since that nickname stuck over 10 years ago when Laura joined cj Advertising, via the Media Department. Her five...
View Article2014 Media Goal
Question: What is a key focus for cj Media this year? Answer: Communication. Better yet, proactive communication. Over the years, we have gone through some changes when it comes to communication at...
View Article347 + 153 = 500
The cj Media Team has been hard at work reviewing monthly program tracking and making changes to get our clients more calls! When initially placing 2014 Annual Media Buys last fall, the buyers started...
View ArticleBehind the Media Curtain: Media Team Processes Explained
This multi-part series will explain how the cj media team gets things done. With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process...
View ArticleStation Disputes: What are they and how does cj handle them?
Part 1 of a multi-part series on “Going Behind the Media Curtain” The arguing, the negotiating, the fighting… Can’t we all just get along? The term “station dispute” refers to what is actually a...
View ArticleMeet the Media Buyers Who Keep You Ahead of Upcoming Trends
The world of media is ever-changing, and if you’re not leading, you’re following. Luckily, your cj media team works hard to keep you informed, ensure the best placement for your media schedules, and...
View ArticleStation Packages: To Buy or Not to Buy
Part 2 of a multi-part series on “Going Behind the Media Curtain” That station account executive that has been trying to get a call with you for weeks finally gets you on the phone. They have a sales...
View Article
